TMC Visionpool
:: brand management :: interactive solutions :: digital marketing ::
 
interactive solutions portfolio 08 ::


Proximity Sessions ::
Proximity Sessions is an Auckland, New Zealand based film production company. Proximity Sessions founding initiative is to bring together a combined 10 years Fine Arts and Film background into commercial practice, to create new ideas, to think outside of conventional means, to use concept, research and technical innovation and to apply our unique brand to the television commercials and music videos they produce.

the challenge ::
Proximity Sessions wanted a Flash website to promote and market their film production company by showcasing their diverse portfolio online.


interactive solution ::
TMC Visionpool creative directors and designers worked with Proximity Sessions using our virtual studio space. This enabled us to message, chat and exchange content and ideas for Proximity Sessions' new website. We studied their existing website and branding then drafted a few concepts. After presenting one mockup we were given sign-off to build their new site. Proximity Sessions provided us with their text, visual content and rich media in mere minutes using high speed ADSL connections.

TMC Visionpool's virtual studio method bridged the distance from Canada to New Zealand. Our designers blazed through several website revisions, receiving sign-off from Proximity Sessions at each stage. Once the lads were sure that all details were considered and correct we launched the new website. We feel our work showcases the talents of this New Zealand production house.


the result ::
The textured, muted grey look & feel provides a neutral backdrop for Proximity Sessions' client portfolio to standout and become the focus of the viewers attention. Navigation is intuitive and QuickTime content is easy to find. Proximity Sessions have enjoyed a higher profile in this competitive Proximity Sessions.
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