TMC Visionpool
:: brand management :: interactive solutions :: digital marketing ::
 
interactive solutions portfolio 02 ::


Alberta College of Art & Design [ACAD] ::
(ACAD) is one of only four degree-granting, publicly-funded Art & Design colleges in Canada, the others being the Emily Carr Institute of Art & Design in Vancouver, the Ontario College of Art & Design in Toronto and the Nova Scotia College of Art & Design in Halifax.

Founded in 1926, ACAD has been a major contributor to Canada's visual culture in the 20th century, with many of its graduates gaining significant national and international reputations as artists and designers. With an annual budget approaching $12 million, and employing over 150 staff, ACAD provides accredited degree-standard education and learning opportunities to more than 1000 students enrolled in full- and part-time studies in a wide range of Art & Design studio disciplines together with academic study in the history of Art & Design, theory and criticism and related subject areas. Additionally, approximately 1500 students are registered each year in Continuing Education courses, including 700 in children's programs.


the challenge ::
The Alberta College of Art & Design requested re-development of their existing 3 year old website to add functionality and interactivity. They were unhappy with previous online branding efforts and gave a thumbs down to poor information architecture because the user experience was confusing to say the least.


interactive solution ::
TMC Visionpool's Creative Director and designers worked for 3 months with ACAD's web committee to optimize the information architecture, site map and design. Overall functionality and quality user experience was our number one priority providing any information available only two clicks away. TMC Visionpool impliemented our MercuryCMS Content Management System which links all of the dynamic content pages to a robust Database. The MercuryCMS Content Management System allows any of the 12 website content contributors access to make any type of content change or revision at any time, anywhere in the world.


the result ::
The ACAD website has generated overwhelming positive feedback from its content contributors and users. The site has generated more than19 million hits to date. ACAD administrators and content contributors find the MercuryCMS Content Management System] very powerful and easy to use which allows them to update the website and keep the information dynamic and vital.
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